Back in 2016, when we introduced Jamun Shots at 9834, they were a completely new concept—something Gujarat had never seen before. The reaction? Insane. People swarmed our outlets, eager to try this tangy, refreshing, and uniquely Indian shot.
For a while, we had something truly exclusive. But like all great ideas, it wasn’t long before others caught on. Soon, everywhere I looked, someone was selling their version of Jamun Shots.
Now, at this point, I had two choices:
- Panic. Cry about “too much competition” and go into full Hritik from Koi Mill Gaya mode (“Meri shaktiyon ka galat istemaal kiya gaya maa!“).
- Think bigger. Ask myself, If everyone wants Jamun Shots… how do I make sure they get it from us?
I chose the latter. And that’s when we made a move that shifted 9834 from being just a player in the market to gaining control of the supply chain.
(Missed the part where 9834 created a viral Jamun trend before anyone else? Don’t worry, we documented it here.)
From Trendsetter to Market Leader
See, when something becomes too big to own, the smart move isn’t to fight—it’s to dominate from the backend. That’s exactly what Colgate did with toothpaste, Xerox with photocopiers, and Maggi with instant noodles.
These brands became so deeply ingrained in their markets that their names became synonyms for the product itself.
So, I figured—if Jamun Shots were going to be everywhere, they might as well be made with our Jamun.
Instead of chasing competitors, we made a power move—we became their supplier.
Taking Over the Supply Chain
Now, 9834 isn’t just selling Jamun Shots.
We’re growing the fruit, processing it, and shipping it worldwide. Yes, worldwide.
We now supply frozen Jamun without preservatives, lab-tested for quality, ensuring that whether you’re drinking a Jamun Shot in Ahmedabad or sipping on Jamun juice in Australia—it’s 9834-grade freshness.
Some might call it genius. I call it having a backup plan when everyone starts stealing your homework.
(Talking about Jamun Shots got you thirsty? We got you. Order here )
Play Chess, Not Ludo.
The moment a product gets popular, the market floods. Every player jumps in, and suddenly, your exclusivity is gone.
That’s when you level up.
Now, when vendors buy frozen Jamun, there’s a good chance they’re buying from us. And the best part?
We’re one of the suppliers in India selling preservative-free, lab-tested frozen Jamun.
(Oh, and by the way—if you think frozen fruits aren’t as nutritious, think again. We’re busting that myth in our upcoming blog here <link>.)
Don’t Just Compete—Control.
The biggest mistake businesses make when competition grows? They get defensive.
They lower prices, over-market, and exhaust themselves fighting for attention.
But real market leaders don’t fight. They reposition. They do what Red Bull did with energy drinks. What Nike did with running shoes.
And what 9834 did with Jamun.
Let’s break this down marketing-classroom style:
Step 1: You create a hit product. (Hello, Jamun Shots!)
Step 2: Everyone else starts copying it. (Why are we surprised? It’s awesome.)
Step 3: Instead of competing, you make yourself irreplaceable. (Welcome to market control!)
And now, whether someone buys a Jamun Shot from us or our competitors, chances are—they’re still buying our Jamun.
Competition is inevitable. But instead of getting stuck in the rat race, become the guy selling the running shoes.
That’s what you call playing the long game.
(Think all this Jamun talk is just hype? Try it yourself )
So, What’s Next for 9834?
Honestly? We’re just getting started. (World domination, but let’s start with fruits first.)
The way we see it, owning the supply chain was just phase one. Now, we’re looking at expanding our impact beyond just India.
Innovating with More Fruit-Based Products. If Jamun Shots changed the game, what’s stopping us from doing it again? We’re constantly working on more fruit-based innovations, keeping the same principles—fresh, no preservatives, and no shortcuts.
Expanding Our Farming Network. Right now, we control our own orchards, but the vision is bigger. We’re looking at partnering with local farmers, ensuring that 9834’s fruit supply remains top-quality, sustainable, and supports the agricultural ecosystem.
Busting More Food Myths. Frozen fruits, natural sugar, preservative-free products—there’s so much misinformation out there. Our blog on frozen fruits vs. fresh (you’ll want to read this) is just the beginning. We’re going to continue educating people about food the way it should be—real, unprocessed, and delicious.
Strengthening the 9834 Brand Beyond India. We’ve already established ourselves as the go-to brand for fresh fruit-based products in Gujarat. Now? We’re going national and beyond. Whether it’s new outlets, e-commerce, or collaborations, 9834 isn’t just a brand—it’s becoming a movement.
So yeah, we’re not just thinking about what’s next. We’re building it. Now, if you’ll excuse me, I have a Jamun orchard to check on.
TL;DR – 9834’s Playbook on Winning the Market
- Don’t fear competition. It means you’ve created something worth copying.
- Instead of fighting competitors, make yourself irreplaceable.
- Think long-term. The real money isn’t just in selling a product—it’s in controlling its supply.
- Lab-tested, preservative-free frozen Jamun is now available at 9834. (And no, frozen fruits are NOT unhealthy. Read this to know why.)
9834 now ships internationally. (If you see a Jamun Shot in another country, there’s a good chance it’s made from our Jamun!)
